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Central Adds Homely Touch With Tailored Beds
Tuesday, 23rd August 2011
Central Apartments and Hotels are adding a homely touch to their hotel rooms, with a customised “Central Group Bed” being introduced at the group’s properties in Brisbane and Melbourne.
Purpose-built by leading Australian bedding company AH Beard in consultation with Central, the signature beds are designed to make guests feel right at home when staying at any of Central’s five hotels in Brisbane and Central Sky Lounge Hotel in Melbourne.
“Central’s entire brand promise is based on ‘Feel at Home’, and we’ve taken that one step further with the high quality and ultra comfortable Central Group Bed,” Central Apartments and Hotels Sales and Marketing Manager Peter Grace said.
“Two of our properties, Central Summit and Central Hillcrest in Brisbane, have already started to introduce the beds, and the rollout is planned group-wide to ensure a consistent, comfortable and homely experience across all of our properties.
“Guests can even purchase their Central Group Bed to take home with them, so they can enjoy the Central Apartments and Hotels experience every night.”
Central Apartments and Hotels is one of Australia’s leading specialists in short and long-term accommodation, conference and meeting solutions and is part of the Pradella Property Ventures group of companies.
For further details visit: www.centralgroup.com.au
For further media details please contact:
Paula Catchpole,
PCPR – 0407 532 103,